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About us

Waikiki Beachboy is an island-chic boutique that carries a wide array of swim and beachwear for women, men, and kids too!  The selection includes brands that are both fun and functional, holding up in the surf while also looking stylish when lounging poolside.

Shop brands including

  • Maaji Swimwear
  • Havaianas
  • Coola Organics Sunscreen
  • Sun Bum Sunscreen

Find our signature Waikiki Beach Services logo rashguard, worn by the Waikiki beachboys and surf instructors of Waikiki Beach Services, in all of our retail locations. The rashguard can be worn in and out of the water for all purpose sun protection, outdoor activities and even to hit the gym! 

Original Waikiki Beachboy brand products and locally designed artisan goods are also available to bring home as a perfect gift with aloha. 

Waikiki Beachboy is located in The Royal Hawaiian: A Luxury Collection Resort. 

We hope to see you soon. Aloha!